Performance optimisation for physical environments

Every space has untapped performance.
We help you find it.

Glimpse reveals how people move, engage and convert in your physical spaces, so you can turn that visibility into better decisions and measurable performance gains.

Trusted by the world's biggest retailers, brands, transport operators and property groups

Harrods Marks & Spencer Costa Coffee Hotel Chocolat LG Bacardi Jack Daniel's Landsec South Western Railway c2c Farmer's Fridge
The challenge

The Physical Visibility Gap

Physical environments generate millions of customer interactions every day. However most organisations can only measure the outcomes, ignoring the behaviours that drive them.


Behaviour is hidden

You see the sale, not the journey. Between the door and the till, the moments that decide whether customers engage, wait or walk away go unmeasured.

1 in 3UK shoppers abandon a purchase rather than wait in a queue.
— Zucchetti UK queue study, 2024

Understanding is incomplete

Footfall alone doesn't tell you how many people you could have captured, where they engaged, or why one store converts and another doesn't.

20%Up to 20% additional sales can be unlocked when retailers use advanced analytics.
— McKinsey & Company, 2019

Decisions rest on assumptions

Staffing rotas, layouts and promotions are set on instinct and last year's numbers, not on how people actually use your spaces today.

84%of UK retail staff say poor scheduling is losing sales.
— Logile UK labour planning report, 2025

You can't optimise what you can't see.

The opportunity

Better visibility. Better decisions. Better performance.

When you can see how people actually behave in your spaces, every decision, such as store layout, staffing, promotion, and investment can be evaluated and its impact proven.


Visibility Understanding Better decisions Better performance

Customer experience

Remove friction across the moments that matter. Identify and resolve queues, dead zones, and congestion points to turn more visitors into customers.

Operational efficiency

Align staffing and execution to real demand, by hour and by day, instead of instinct and averages.

Commercial performance

Track passer by and footfall counts giving you accurate capture and conversion metrics. A/B test to know exactly which changes moved the numbers.

Capabilities

What we help you understand

Every capability answers a real business question to help you drive performance.


Footfall

Accurate visitor counts for every entrance, with repeat crossings de-duplicated.

Which locations earn their keep?

Capture rate

Passer-by counts reveal your true market opportunity and the share of it you convert into visitors.

How much demand walks past?

Conversion

Combine footfall with transactions to see the full funnel from passer-by to purchase.

What turns visitors into customers?

Dwell & engagement

Measure time spent in any zone, filtering out pass-through traffic for true engagement.

Which displays actually work?

Occupancy

Live counts of how many people are in any space, area or vehicle.

Are we using our capacity?

Flow

How people move through your space: routes taken, zones visited, dead ends avoided.

Does the layout help or hinder?

Queues

Queue lengths and wait times, with alerts before waiting turns into walking away.

Where does friction cost us sales?

Space utilisation

Heatmaps show where visitors congregate and dwell, and which zones underperform.

Is every square metre working?
How we work

A partnership, not an installation

Deployment is the beginning of the journey, not the end. We work alongside your team from first workshop to measurable outcome.


Phase 1

Discover

Stakeholder workshops, site assessment and success criteria to get a clear picture of what success looks like.

Phase 2

Deploy

Installation, configuration and onboarding by our Client Success team.

Phase 3

Optimise

Performance reviews, insight workshops and continuous optimisation with your Client Success Manager.

Industries

We know your world


Retail

Why do some stores convert, and others don't?

See the full funnel from passer-by to purchase. Compare capture and conversion across formats and regions, test layouts, promotions and staffing against hard numbers, then replicate what works across the estate.

Outcome: measurable conversion and sales uplift across every store.
Transport

Where are your passengers, right now?

Passenger counts, live vehicle occupancy and gateline analysis for capacity planning, reporting and revenue protection.

Outcome: better capacity decisions and reduced ticketless travel.
Commercial property

What is your space really worth?

Footfall, flow and dwell across shopping centres and mixed-use estates provides evidence for leasing conversations and space investment decisions.

Outcome: space decisions backed by behavioural evidence.
Evidence

Performance you can measure


97%average counting accuracy, validated against manual counts before every go-live
650stores deployed for a single leading retail estate
22%increase in product and concession engagement at a luxury department store
£61kaverage monthly sales increase following deployment

"Glimpse transformed our understanding of concession placement and shopper behaviour, providing insights that optimised store layout and improved customer engagement."

Head of Customer Experience — luxury department store

"Glimpse has transformed the way we understand our customers. Their ongoing support as a trusted AI tech partner has been invaluable."

Head of Marketing — leading retail company, 650 stores
UK GDPR compliant ISO 27001 Cyber Essentials certified Privacy-safe by design: no video stored, no personal data retained.
Customer stories

How we've solved problems like yours


Luxury retail

Optimising concession performance in a luxury department store

Challenge
Understand foot traffic, engagement and demographics for in-store concession brands across the estate.
Insight
Real-time behavioural data revealed how shoppers actually engaged with concessions and placements.
Action
Store layouts and concession placements optimised using engagement evidence.
22%increase in product & concession engagement
£61kaverage monthly sales increase
Retail estate

Footfall intelligence across a 650-store estate

Challenge
Accurate footfall counting to understand customer traffic and engagement across every store.
Insight
Estate-wide, real-time visibility of customer movement, benchmarked store by store.
Action
Layouts and operations optimised; queue alerting and loss prevention added as the partnership grew.
650stores deployed successfully
12%increase in ROI from cost-saving opportunities identified

Ready to see what your spaces could be doing?

A discovery session is a structured conversation about your estate, your challenges and your objectives, and an honest view of the performance opportunity.

No obligation. No hard sell. Just a clearer view of what's possible.