
James Howitt
Strategic Partnerships DirectorJames Howitt is responsible for leading Glimpse's commercial strategy, helping organisations unlock the intelligence hidden within their physical environments and transform it into measurable business outcomes.
With a background spanning retail, technology and business transformation, James works closely with enterprise organisations to identify opportunities to improve commercial performance, operational efficiency, customer experience and resilience through better visibility and decision-making.
He is passionate about helping organisations bridge the gap between what happens in the physical world and the decisions that drive performance. James believes that while businesses have invested heavily in understanding digital behaviour, the physical places where people shop, travel, work and interact remain one of the least understood parts of modern organisations.
At Glimpse, he plays a key role in shaping the company's growth strategy, market positioning and customer partnerships as it continues to define the emerging category of Decision Intelligence for Physical Spaces. His focus is on helping customers move beyond traditional analytics and towards a future where physical environments are as measurable, understandable and optimisable as digital ones.




