How it works

From movement to insight.

Glimpse measures how people move, engage and convert in your physical spaces, using your existing infrastructure where we can, and our own devices where we can't. All of it feeds one platform, in real time.

A person detected and tracked by Glimpse, with the movement data analysed in a dashboard
Under the hood

Three steps, no personal data stored

Our computer vision pipeline turns video frames into anonymised movement data. No video is stored, and no personally identifiable information is retained.


01 — Capture

Receive

Video frames are received from live CCTV feeds or Glimpse devices at your location.

02 — Detect

Anonymise

Our AI model detects people in each frame, generating anonymised position data.

03 — Track

Count

A persistent ID follows each person within the view, so counts are clean, de-duplicated and accurate.

What we measure

The metrics behind performance


Passer-by

Counts of people who walk past but don't enter. This is your available market size, and the start of the conversion funnel.

Footfall

Virtual footfall lines log entries and exits, with repeat crossings de-duplicated for clean visitor counts.

Heatmaps

See where visitors congregate across your space, the hotspots, the walkways, and the dead zones that underperform.

Engagement

Who stops, who interacts, and for how long. Measure customer engagement with displays, fixtures and retail media.

Flow

How people move through your space. Measure flow and count visitors to fitting rooms and concessions.

Conversion

Passer-by, footfall and transaction data from your POS combine into a full conversion funnel, showing capture rate and conversion rate for every store.

Deployment technologies

The right technology for every space

Every deployment is designed, configured and quality-assured by our Client Success team, using a combination of three technologies.


Discreet & precise

Glimpse Sensors

Proprietary sensors for targeted measurement, without cameras.

  • Counts passers-by for capture rate and true market size
  • Measures dwell time at displays and retail media
Use what you have

Glimpse CCTV

Edge processing of your existing camera estate.

  • Connects to your existing network and CCTV cameras
  • Tracks movement, engagement and queues in real time
  • Scales to any number of cameras and detection zones
Anywhere, fast

Glimpse in a Box

A self-contained analytics device for tactical deployments.

  • Integrated camera, no existing infrastructure needed
  • Built-in 4G/5G connectivity
  • Ideal for pilots, pop-ups, events and short-term studies
The Glimpse Portal

Explore your data, hour by hour

Footfall is recorded at high resolution and rolled up by hour, day, week and month. Explore it interactively, drill down by location, zone and entrance, and export anything you see.


Glimpse Portal — footfall analysis with stacked counts by location and date Glimpse Portal — capture rate combining passer-by and footfall counts Glimpse Portal — conversion funnel from passer-by to footfall to transactions Glimpse Portal — dwell zone drawn over a camera view Glimpse Portal — heatmap of customer dwell across a store

Compare footfall across locations and dates, stacked by store, with export to CSV.

Data your way

Dashboard, reports, or straight into your BI platform


Explore

Web dashboard

Secure, responsive and SSO-enabled. Estate-wide rollups with drill-downs to individual entrances and zones.

Schedule

Scheduled reports

Customisable reports delivered by email in CSV format — to your team, on your schedule.

Integrate

REST API

Everything in the dashboard is available as JSON via our REST API — for direct integration with your BI platform, data warehouse and reporting tools.

Privacy-safe by design

The system fully anonymises all captured data and complies with UK GDPR. No video is stored and no personal data is retained — just powerful, privacy-safe insights, updated by the minute.

UK GDPR compliant ISO 27001 Cyber Essentials certified

See it working on your sites.

A discovery session maps your locations, confirms data coverage and proposes the right mix of technologies for your estate.